How to get patients with Los Angeles dental marketing
Seeing the big picture of your digital and online presence to improve and optimize your online business growth is an essential part for any medical business specially for dentists and dental clinics. Having experts on yours side that evaluate and optimize your online presence to its fullest potential, is essential to any business growth – particularly in the medical field.
Working on a holistic approach for your dental online marketing is our core focus
Your website is the most important aspect of your online marketing and is absolute key for attracting new patients in 2014. When potential patients search online and find your website they will automatically make a judgement on your dental work based on the quality of your website – the should not but they will. That is why having a modern up-to-date website that reflects the atmosphere of your dental office and conveys the right message to you potential new patients is more important then ever. Contact us today to learn more about dental web design
Dentist SEO – Why you need a specialist
Search engine optimization aka SEO is an important part for any marketing mix nowadays. This is particularly true when it comes to the medical professions. Dentists are able to gain many new quality patients with targeted Dental SEO strategies. Dentist SEO strategies have their own challenges that need to be dealt with by professionals with experience in SEO for dentists that is why we specialize in Dental SEO service. The first important step is to select the right Keywords based on all the dental services you as a dentist are providing and matching them with your desired locations… Contact us today to get found on Google and Bing
YouTube Dental Marketing
Video is the fastest way to bring your message across and to establish trust with your potential new patients. As dental professional you know that trust is the single most important aspect for patients when making a decision on what dentist to choose. It seems to be very obvious that marketing your dental business with video marketing should be one of the most important marketing efforts for your dental business, yet so few dentists and dental professional actually do it. Video and YouTube marketing is the best thing you can do to grow your dental business fast… Contact us today to start your dental video marketing
Dental Social Media Marketing
Social Media has been the buzz word every where you go. Everyone is on social media nowadays, also your potential customers. However having a strong social media presence is not enough anymore. To be on top of the social media game as a dentist you will need to have effective strategies in place that will attract new patients to your social media site but more importantly get them from your social media sites to your dental office… Contact us today to learn more about our dental social media marketing services
Dental Web Development & Design
Attention! You have 5 seconds to keep a new visitor on your website. First impressions have a lasting impact. At MedicalOM we make sure your visitors not only stay longer, but also turn into customers. Our Medical OM team develops websites that can turn traffic into leads and leads into new patients, customers and raving fans. While projecting your unique company branding and dynamics to your potential new patients…
“All our designs and work are unique, reflecting your best brand identity”
Websites are not just brochures! Our captivating websites grab your visitors attention, tell your story and build trust. Our Medical OM team develops websites that turn traffic into leads and leads into new patients, customers and raving fans. While projecting your unique company branding and dynamics to your potential new patients. Our effective medical designs are result driven and captivating. We understand how layouts, words, and navigation all have a significant subliminal and semiotic effect on how visitors experience your website. Through our holistic approach and extensive online marketing experience we implement all important aspects of web design and web development including data base programming…
Regardless what type of help you are looking for when it comes to web development and web design our team designers and programmers will take your website to new level of perfection.
When is the right time to get a new website?
Most company websites (specially in the medical field) have a very clear objective when it comes to their website. When a website is not reaching this objective – or even worse – is keeping potential customers/patients from contacting your company, the website is not only counter productive to its objective but is actually hurting your business. Many medical professionals and companies in general get a website built for them when they start out and seem to believe:
‘Great now I have a website. This will help me attract more business’
…and in the beginning the website will support this cause. However as time goes by technology evolves and people have different expectations of what a professional website should look like. If a person visits your website and is confronted with errors or a website that looks old and out of date the first impression visitors will have is that your business is either closed or that you are not a good enough professional to afford a proper website. This first impression will make people leave your website and go to your competition that knows the impact a good website has.
How often should you redesign your website?
Every 2-3 years. This might sound to often for some people, but the reality is that technology is changing and so are the expectations of consumers. Here is an example that you can probably relate to:
If you think back 2 years ago into mid 2012 websites looked different and the boom was to get ‘Mobile Websites’ because mobile devices where slow and could not read regular websites very well…. So what did many companies do? They invested in mobile sites that only had basic information on them and where very limited to what you could do with them. These mobile sites where very helpful back then when mobile devices were very limited.
Fast-forward to today, mid 2014 mobile devices are much more powerful and the internet connection is much faster. Still having those old mobile sites from 2012 that hardly have any information on them in today’s consumers view look very unprofessional and cheap. Is that the first impression you would like to give to your future patients and customers? of course not.
Dental Search Engine Optimization (SEO)
Our targeted SMART SEO services for dental professionals are the most advanced in the industry. We do everything it takes to get you on the first page. Working with many dental professionals nation wide we have gained the experience necessary to fine tune our SEO services for dentists to the needs your dentists in all region. As a medical professional on the first page of Google, you will be seeing increasing traffic and contact requests that will translate into new business for your dental business…
Why you need a specialist for dental search engine optimization
Search engine optimization aka SEO is an important part for any business nowadays. This is particularly true when it comes to the medical professions. Medical SEO strategies have their own challenges that need to be dealt with, with a special dental SEO service. Keywords based on all the medical services you as a dental professional provide, are a very important factor. Once the keywords have the right targeting you will need a copywriter for your dental content – a general copywriter will not get you the desired conversions and rankings.
Our Dental SEO Services
Our targeted SMART SEO services for dental professionals are the most advanced in the industry. We use cutting-edge quality SEO strategies to get you on the first pagefor all your search terms and keywords. Working with many medical professionals nation wide we have gained the experience necessary to fine tune our dental SEO services to the needs of dentists in any region. As a dental professional on the first page of Google, you will be seeing increasing traffic and contact requests that will translate into new business for your dental business.
Video is the fastest way to bring your message across and to establish trust with your potential patients. As dental professionals you know that trust is the single most important aspect for patients when making a decision on what dentist to choose. It seems to be very obvious that marketing your dental business with video marketing should be one of the most important marketing efforts for your dental business, yet so few dentists and dental professional actually do it. Video and YouTube marketing is the best thing you can do to grow your dental business fast. The benefits are very clear: You establish trust with future patients – similar to an initial visit You can use quality video SEO to have your video on the first page of Google Video’s are the most viral posts on all social media platforms you can advertise your video posts on Facebook YouTube and Google ….the possibilities are truly endless.
All of our SEO services follow these 3 SEO Phases
Phase 1 – Keyword Market Intelligence
The first and most important step to attract more visitors to your website with search engine optimization (SEO) is to research relevant keywords/search terms that will best convert into buying customers. These should be keywords that your potential customers will most likely use when they are looking to buy one of your products. Your keywords are extremely important for your business growth and should be chosen wisely. Once the keywords have been mutually selected the next step is to choose a ranking object (destination URL such as website destination
or video) to optimize for On-page optimization.
Phase 2 – On Page Optimization
The second step for our holistic SEO is on-page search engine optimization. During this phase the destination URLs such as website destination video or hub-page will be optimized to supply the search engine spiders (algorithmic search programs) the most accurate and necessary information to rank as the most relevant web property. Once the relevancy of you web property has been established. All SEO work can be focused on Off-page SEO to ensure that your now most relevant web content also becomes the most popular web content and by this ranking with the top search results of your desired keywords. Included in our On-page search engines optimization Are important aspects like analyzing your competition, analyzing your website, and if necessary we will make specific changes to the fundamental web code on your website by assessing: Meta Tags, Content Optimization, URL Optimization, Site Structure and Social Media Integration.
Phase 3 – Off-Page Optimization
Off page optimization is very important for ranking as it shows the search engines that your site is the most popular and most relevant for your desired keywords. Our off page optimization includes:
– Link Building: Re-optimizing older links and acquire a healthy amount of new links through link swapping, microblog networks, bookmarks.
– Social Media Signals: Increasing the popularity of your webpages with Facebook Shares, Twitter Retweets, Linked-in Shares and Pinterest Pins as they are becoming more and more valuable to search engine algorithms, as they determine the true popularity of websites.
Why local and Metropolitan SEO?
Services Studies have shown that over 60% of local searches result in a purchase being made by the searcher. As high as 75-85% of those doing local searches actually reach out to the merchant by telephone or visit the merchant in person. It’s common for customers to start with local options when searching for goods or services. By appearing higher on Google results pages as a result of site optimization geared towards local searches, your website will get exposure and visibility, helping to solidify your brand. Ranking your social media sites for local searches will also give your brand very powerful social proof. With our Local SEO services we will not only help you rank your usual Google Places listing but also focus on ranking your social media sites for specific keywords.
Dental Video Marketing
We all know that videos are the best way to introduce your business to the world. It is estimated that by 2017, video will account for 69% of all consumer internet traffic, according to Cisco. Yet up until now hardly any mainstream business has capitalized on the true power of VIDEO MARKETING…
The Hidden Secrets of Video Marketing
We all know that videos are the best way to introduce your business to the world. It is estimated that by 2017, video will account for 69% of all consumer internet traffic, according to Cisco. Yet up until now hardly any mainstream business has capitalized on the true power of video marketing…
Video Search Marketing
“Being found on Google” (SEO) has become a world wide billion dollar industry yet having your video on the first page of Google for all your important search terms (keywords) seems to be a mystery even for the most advanced SEO companies. And there are several reasons for this, as Google decided back in 2006 to favor YouTube in its search algorithm but only based on interaction and social signals. These aspects for ranking a YouTube video on Google have become even more dominate after the Hummingbird update (September 2013) and the resent Panda 4.0 update (on 19th July 2014).
Specializing both in search engine marketing and social media marketing we cracked the YouTube code early on and are help companies across the nation and world wide with their video marketing and video search marketing….
How can your business benefit from video search marketing?
In November 2006 YouTube LLC was purchased by Google and since then Google has slowly started to prioritize YouTube Videos in each update of its search algorithm. As YouTube videos allow more ranking signals than regular websites and YouTube in itself has extremely high page rank itself, Videos will always out ranking any website if all other aspects are the same. After a high number of criticism Google included other video sites such as Vimeo in its latest algorithm update Hummingbird and Panda 4.0. However as YouTube has been perfectly optimized by Google throughout the past years YouTube videos will still outrank all other videos if all other aspects are the same.
To Get Your Videos on the first page of Google you will need to improve several aspects of your YouTube videos before applying traditional SEO methods such as on-page and off-pages SEO
Top Ranking factors are different for Videos than for regular websites. They include popularity algorithms that increase your search rankings based on Likes Comments and Views.
The Winning Strategy for Video Search Marketing
Aside from regular on-page and off-page SEO, video SEO has additional ranking capabilities through the following interaction signals:
- Channel subscribers
All the above play a very crucial part in getting your video to the top of the search engines and need to be worked on in the correct sequence to get the best possible outcome.
Dental Social Media Marketing
With our medical social media marketing solutions we can help you get more customers/clients/patients to your business by using our advanced Social Media strategies for Facebook, LinkedIn, Twitter, Pinterest, Google+, Yelp and Instagram. Our medical Social Media marketing clearly has its focus on targeted customers acquisition and customer engagement with tools that help you up-selling and cross-selling to maximize your profits.
Dental Facebook Marketing
Quality Facebook Fans
Building a quality list of Facebook Fans is one of the most important aspects of Facebook marketing. We will grow your Facebook following by attracting targeted and quality followers to your Facebook page. With the help of Apps and active HTML pages on your Facebook page we can even build an attractive referral campaign for your products and services that makes your message go viral.
Turn your Followers into Customers
Additional Facebook Services
iFrame page development: Facebook allows you to integrate webpage html & iFrame content with your Facebook page. These Pages show up on your app section of your Facebook page and are great ways of adding website elements such as complex graphics landing pages or squeeze pages to your Facebook page and by that making your Facebook page more responsive for your advertising and marketing efforts.
Facebook app development: we can develop specific Facebook Apps for your Facebook page, that will increase the viral nature of social media by increasing with sharing voting and other action based social media advertising.
Advertise your products and offers (Apps and HTML pages) with Facebook adds to attract more customers.
SEO for Facebook
Dental Twitter Marketing
Why use Twitter Marketing?
Our Twitter Services inlcude
Increasing your Twitter Followers
We will help grow your twitter following by using several proven twitter marketing strategies including conversation targeted campaigns.
Hash Tag Marketing for Twitter
Through targeted hashtag enabled conversations we will be able to increase your Twitter following by using Twitter marketing strategies such as hash tag marketing to get more targeted followers to your Twitter page.
Conversion marketing for Twitter
By using interlinking and engagement strategies as well as social media contests we will be able to increase the amount of your Twitter followers that convert into regular customers.
Dental Web Consulting
Seeing the big picture of your digital and online presence to improve and optimize your online business growth is an essential part for any medical business. Having experts on yours side that evaluate and optimize your online presence to its fullest potential is essential to any business growth particularly in the medical field. Working on a holistic approach for your website and online marketing is what are medical web consulting services are all about…
Dental Content Management Systems (CMS)
A content management system (CMS) is a system used to manage the content of a Web site. Medical CMS consist of two elements: the content management application (CMA) and the content delivery application (CDA). The CMA element allows the content manager or author, who may not know Hypertext Markup Language (HTML), to manage the creation, modification, and removal of content from a Web site without needing the expertise of a Webmaster. The CDA element uses and compiles that information to update the Web site. The features of a CMS system vary, but most include Web-based publishing, format management, revision control, and indexing, search, and retrieval.
We create content management systems that will feature PATIENT DATABASE, ACCOUNTING CAPABILITIES and much more!